WhyCorp

Why do we swipe right on profiles with good lighting? Or buy wine because the label looks “artsy”? Simple: Humans are visual creatures...

Why do horror movie tropes still work? Because no matter how many times the protagonist ignores the creepy basement, we keep rooting for...

Why do fireworks fizzle instead of explode? Sometimes the fuse was faulty, sometimes the audience wandered off, but most times, nobody...